Degree Name

Doctor of Education

Department

Educational Administration

First Advisor

Colwell, B.

Abstract

The intent of this capstone project is to create a functional roadmap for the development of a sustainable student-run advertising agency (SRA) in higher education. The project comprised of a literature review, examination of SRA work output, and interviews with faculty members from five higher education institutions. Common themes were culled from the existing data and the one-on-one interviews. These themes were further discussed and reviewed to create specific attributes that support the common themes and provide actionable tasks used to develop an SRA. The key elements for a sustainable SRA include faculty leadership, operational structure, and student involvement. The final chapter of the project presents a step-by-step plan to guide educators when establishing an SRA for their academic program.

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