Date of Award
5-2019
Degree Name
Master of Science
Department
Behavior Analysis and Therapy
First Advisor
Dixon, Mark
Second Advisor
Koch, Shane
Third Advisor
Rehfeldt, Ruth Anne
Abstract
Sales training and feedback is an important aspect of a successful business. Sales based businesses are dependent on effective customer relations. Implementing a training program that is focused on customer service could help increase sales revenue for the business as a whole. The purpose of this research study is to make recommendations for improving the process of initially greeting a customer in order to create a more positive experience from start to finish. It also examines the importance of feedback in regard to increasing desired behavior of a salesperson. After conducting a PDC with the owner, management and salespeople; recommendations for improving upon customer greetings was given to the management team.
Access
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