Degree Name

Master of Science

Graduate Program

Mass Communication and Media Arts

Advisor

Frith, Katherine

Abstract

This is a study on how the current trend of internet memes has come into play as a way of advertising. The study cover that of user-generated content as well as that of sponsored media in which the hopes is to go viral. For this study an internet survey was done in order to see how the public feels about memes as a form of advertising.

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