Abstract
Universities across the nation are rushing to “brand” themselves. There is the “D+” branding idea at Drake, the genius of a high priced expert no doubt. An unfortunate choice for a university identifier. I know. I received a D+ one time and was not proud of it. Purdue has just unveiled a new branding effort, “Makers All,” no longer “Boilermakers”. Maryland had the early 21st century stroke of genius, “Fear the Turtle” campaign. Makes me want to go to College Park and study something.
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