Degree Name
Master of Science
Department or Program
Mass Communication and Media Arts
Advisor
Frith, Katherine
Abstract
This is a study on how the current trend of internet memes has come into play as a way of advertising. The study cover that of user-generated content as well as that of sponsored media in which the hopes is to go viral. For this study an internet survey was done in order to see how the public feels about memes as a form of advertising.
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