Date of Award
Master of Arts
Mass Communication and Media Arts
This thesis analyzes the current transition to digital cinema projection technologies within the film exhibition business. I begin by discussing two historical cases of technological change in film exhibition technology, and I identify the corporations that successfully controlled periods of technological change in order to solidify their position atop the film industry. In drawing from these historical case studies, I examine the current transition to digital cinema projection technologies by discussing the structure of the film exhibition business and identifying those exhibitors that are controlling the transition to digital cinema. I find that the top three exhibitors - Regal Cinemas, AMC Entertainment, and Cinemark - are controlling digital cinema through two joint ventures: Digital Cinema Implementation Partners (DCIP), and National CineMedia (NCM).
This thesis is Open Access and may be downloaded by anyone.