Objective: The purpose of the study was to determine secondary family and consumer sciences (FCS) teachers self-career promotion behaviors to their students. Background: Research has confirmed that secondary FCS teachers are the best source of recruitment for the profession however there is a lack of knowledge of their self-career promotion behaviors to students. In other words, do they know they are marketers for the profession? Method: A qualitative research design with an online survey method was used for this study. Of the 152 Illinois Family and Consumer Sciences Teacher Association members, 94 (62%) completed the questionnaire. The data was transcribed, categorized, and analyzed. Results: Majority of respondents indicated that secondary FCS teachers (50%) are responsible and promotion actions are refined for discussion during career lessons or not communicated at all to students. Conclusion: While respondents believe they are responsible, the lack in knowledge of implicitly advertising FCS teaching as a career may cause possible interested students to not consider this as a career and infers promotion education is needed for FCS teachers. Application: Self-career promotion strategies need to be communicated otherwise this career option will continue to be the best kept secret.