The future of secondary business education is being threatened by increased educational reform and changes in student interests that coincide with changes in the labor market. From 1982 to 1998 the percentage of high school students earning three credits or more in business education has decreased by nearly 60%. It is clear that students are not interested in the courses that make up traditional business education. High school students have shown a dramatic interest in entrepreneurship. Entrepreneurship has also been recognized as an excellent contextual framework from which business academic subject matter can be learned. Contextual learning increases academic achievement which is a focal point of reform in vocational and career education. A tremendous opportunity exists for secondary business education curriculum developers to design an integrated contextual curriculum that addresses reform challenges and revitalizes student interests.