Degree Name

Master of Science

Department or Program

Mass Communication and Media Arts


Hochheimer, John


This study was designed to follow in the steps of a 1969 study of college radio management and structure, both to see how college radio in general has changed, and to update the models presented. A survey was issued through an email listserv affiliated with College Broadcasters Incorporated, and received 50 responses.

Some issues that college radio face have remain unchanged, such staff turnover, training, and college radio and it's relation to the broadcast industry. At the same time, older technologies such as carrier current have fallen by the wayside, while streaming radio has become the new low-cost entry choice. Interestingly, the model concepts put forth in 1969 still have quite a bit of relevance, though the boundaries between them are more fluid than one might expect.

cr15.docx (54161 kB)
Revised Oct 7