Degree Name

Master of Science

Department or Program

Mass Communication and Media Arts


Spahr, Robert


This research project focuses on examining social media user motivations and their impact on future users. Analysis of previous communication technologies is included in this paper to show how human behavior has changed in the past century. A survey was conducted among current communication students to study social media behaviors and to help new developments for social media. Populations of social media users, such as small businesses and students, were also looked at to determine the strength of their social media presences. A website,, was developed to accompany this project to provide free tips, advice and research to small businesses, students, and educators. The was designed as resource to advance the ideas of how social media is evolving and affecting other technology advancements.

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