Degree Name

Master of Science

Department or Program

Mass Communication and Media Arts


Sphar, Robert J.


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The project/paper is an analysis of public service broadcasting to see how broadcasters are using the Internet to promote their services and brand. The project features a literature review of the Public Broadcasting Service (PBS) looking at both the service's history and evolution over time. The project also features a case study of WSIU Public Broadcasting and the organization's website,, to examine how the organization uses the web to promote their services, programming, and community outreach efforts. The project concludes with recommendations for how WSIU can re-configure or re-design their website or use social media to better connect with the public.