Non-governmental organizations (NGOs) are promoting certified organic agriculture to improve livelihoods and revive Zimbabwe’s ailing agriculture sector. Certified organic agriculture has the potential to address these challenges by seeking lucrative export markets. A qualitative study utilizing semi-structured interviews and website textual content analysis was used to determine the role of NGOs promoting certified organic agriculture in Zimbabwe. Results indicate that the main role of NGOs was to promote community development with partnerships and advocacy as strategies used to educate and create awareness on certified organic agriculture importance. Lack of government support undermines expansion of certified organic agriculture in the country.