Department or Field of Research
Fashion Design
Submission type
Oral Presentation Proposal
Keywords
fashion innovations
Brief Description
In the process of fashion diffusion, knowledge diffuses within and among social networks. However, little knowledge and evidence exists regarding the relationships among time perception, creative attitudes, and adoption of fashion innovations across different cultures. This research on relationships among perceptions of time, creative attitudes, and adoption of innovation has important implications for global fashion marketing.
Cross-Cultural Comparison between U.S. and China on Perception of Time, Creative Attitudes and Adoption of Fashion Innovations
In the process of fashion diffusion, knowledge diffuses within and among social networks. However, little knowledge and evidence exists regarding the relationships among time perception, creative attitudes, and adoption of fashion innovations across different cultures. This research on relationships among perceptions of time, creative attitudes, and adoption of innovation has important implications for global fashion marketing.