Third in a series on Corporate Culture…

A culture is created and sustained by human energy expended to attain shared purpose. Leadership sets the tone and pace of the development and expenditure of every member’s contribution to corporate energy flow.

“The key to the mystery of a great artist is that for reasons unknown, he will give away his energies and his life just to make sure that one note follows another… and leaves us with the feeling that something is right in the world.”

Leonard Bernstein

Bernstein’s energy expenditure principle applies to any work people undertake — from digging a ditch to conducting an orchestra, or teaching a student. Corporate energy is created by individuals working independently but motivated toward a common goal.

At Toyota, the Creating an Energetic Workplace initiative, introduced in 2006, was intended to develop strong relationships and a more energetic work environment. The world’s largest vehicle manufacturer believed energetic communication would lead to “employee happiness.”