Degree Name
Master of Science
Department or Program
Agribusiness Economics
Advisor
Altman, Ira J.
Abstract
This research paper discusses broadband demographic factors which may affect adoption in Illinois. Primary data was collected by the PEW Internet & American Life Project, which has made multiple data sets available for public use. Calculations were conducted to specifically analyze Illinois broadband adoption by demographic variables of income, ethnicity/race, education, gender, and age.
Analysis confirmed previous studies showing similar demographic factors affecting adoption of broadband apply to Illinois. The most prevalent factor in determining adoption is education. This study shows 90% of Illinois residents who have a college degree or higher adopts broadband. Income results are in line with previous studies in which households with earnings of $20,000 to $40,000 are significant as a predictor of non-adoption, and 64% are non-adopters. Gender was determined to be a predictor of broadband adoption which was not in line with other studies.