Document Type

Invited Lecture


Psychology texts often cite the work of Marian and Keller Breland and their business, Animal Behavior Enterprises (ABE), to demonstrate operant conditioning and the “misbehavior of organisms” from an evolutionary perspective. Now available on the Internet at the official IQ Zoo website (http://www3.uca. edu/iqzoo/), the artifacts of ABE’s work, in the form of photographs, documents, and audio/video recordings, provide a wealth of concrete examples of operant and evolutionary contingencies. Included in this site is the related work of Robert E. Bailey. These exhibits and their associated learning materials are relevant to many courses, including introductory psychology, psychology of learning, behavior modification, and history and systems of psychology.