Date of Award
Master of Arts
Mass Communication and Media Arts
The purpose of this study was to investigate the overall role of a Communicator within a civil society organization (CSO). The aim was to clarify the role of a Communicator by examining the daily functions, the approach applied, abilities required, as well as skills employed. In addition, the study focused on CSO organizational structure and leadership with respect to the role of the Communicator. To do so, the author studied her own functioning in the role of CSO Communicator. The triangulated qualitative research approach applied primarily participant observation, exercised through unobtrusive measures. The results showed support for the approach of a Business Communicator.
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