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Abstract

Gender-based violence (GBV) remains a pervasive issue in Kenya, significantly affecting women and girls, particularly in rural areas. This Article examines the importance of involving men and boys in GBV prevention efforts, using insights from Pamoja, a community-based organization in Kisumu, Kenya. Drawing on community-based participatory research, this study highlights the need to address restrictive masculinity norms that perpetuate GBV. The findings underscore the potential of engaging men as allies to foster long-term behavioral change and promote gender equality. By analyzing Pamoja’s intervention strategies, this Article advocates for comprehensive, gender-transformative approaches that challenge entrenched societal norms.

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