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Abstract

Culture jamming is a profound genre of communication and its proliferation demands further academic scholarship. However, there exists a substantial gap in the literature, specifically regarding a framework for determining participation within the genre of culture jamming. This essay seeks to offer such a foundation and subsequently considers participation of an artifact. First, the three elements of culture jamming genre are established and identified: artifact, distortion, and awareness. Second, the street art installment, Banksy at Disneyland, is analyzed for participation within the genre of culture jamming. This study finds that Banksy at Disneyland successfully participates within the genre, which subsequently engenders new implications for both culture jamming and rhetorical theory.

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