Abstract
This research note explores the significance of natural souvenirs in tourism, emphasizing their contribution to cultural and environmental sustainability. Through a mixed-methods approach including a literature review and oral histories, the study examines how natural souvenirs, particularly water-based ones, foster souvenir-person-place bonding, enhance destination branding, and promote sustainable tourism practices. The findings highlight the unique and authentic nature of water souvenirs, which serve as powerful reminders of travel experiences and strengthen emotional connection to destinations. Additionally, the study discusses the role of natural souvenirs in differentiating destinations, leveraging unique attributes for branding, and stimulating interest through word-of-mouth marketing. Also addressed are concerns about environmental impact, advocating for responsible collection practices that support conservation and local economies. Overall, this study underscores the ability of water souvenirs to enhance the tourism experience while promoting the preservation of cultural and natural heritage.
