This is a non-final version of an article published in final form in The Health Care Manager, Vol. 29, Issue 4, October/December 2010.


The decisions and actions of healthcare managers are often times heavily scrutinized by the public. Given the current economic climate, managers may feel intense pressure to produce higher results with fewer resources. This could inadvertently test their moral fortitude and their social consciousness. A study was conducted to determine what Corporate Social Responsibility (CSR) Orientation and Viewpoint future healthcare managers may hold. The results of the study indicate that future healthcare managers may hold patient care in high regard as opposed to profit maximization. However, the results of the study also show that future managers within the industry may continue to need rules, laws, regulations, and legal sanctions to guide their actions and behavior.