Degree Name
Master of Science
Department or Program
Mass Communication and Media Arts
Advisor
DONG HAN
Abstract
American TV series were first introduced into China in the 1980s and their popularity was growing in recent years. Different from South Korean TV series in previous years, the popularity of American TV series does not rely on television but via Internet. As an art of sound and image, American TV series do not only bring Chinese audiences fresh audio-visual experience, but also intercultural experiences of American culture and values. This exploratory study uses questionnaire survey and focus group to investigate Chinese audiences’ attitudes towards American TV series, to analyze the influences that the American TV series may have on contemporary Chinese audiences, and to be helpful to other foreign dramas that came or will come into Chinese TV series market as well.