This essay attempts to move beyond C.P. Snow’s reductive formulation of the two cultures, positing a third culture forged out of the collision of science documentary television with the avant-garde traditions of the cinema. In particular, I use both scientific and humanistic understandings of memory to compare and contrast a science television program, “Understanding the Mysteries of Memory” (Science Channel, 2002) with an avant-garde film, Report (Bruce Conner, 1967).