Date of Award
12-1991
Honors Thesis Number
5578
Major
Journalism
Abstract
An examination of public service advertising (PSA), and some factors affecting it, was made. Psychological topics important to public service advertising, such as: attitude change, motives, and personality traits were reviewed. The impact of four communication variables, source, message, channel and receiver, were also examined. Finally, examples of successful PSA campaigns were analyzed. Recommendations to improve the effectiveness of future public service advertising were made.
COinS
Comments
Name on Title Page: Kristine E. Maag