Self-control can be defined as the choice of a larger, more delayed reinforcer over a smaller, less delayed reinforcer, and impulsiveness as the opposite. Previous research suggests that exposure to visual food cues affects adult humans’ self-control. Previous research also suggests that food deprivation decreases adult humans’ self-control. The present experiment used 11 adult human females who were not currently dieting to explore the interactive effects of visual food cues and food deprivation on choice behavior in a self-control paradigm. The results demonstrate that exposure to visual food cues, in conjunction with food deprivation, has significant effects on self-control for food reinforcers in adults who are not dieting. Specifically, when food cues were absent, participants demonstrated significantly more self-control when deprived than when not deprived. No significant differences were found when food cues were present.
Forzano, Lori-Ann B.; Chelonis, John J.; Casey, Caitlin; Forward, Marion; Stachowiak, Jacqueline A.; and Wood, Jenifer
"Self-control and impulsiveness in nondieting adult human females: Effects of visual food cues and food deprivation,"
The Psychological Record:
4, Article 4.
Available at: http://opensiuc.lib.siu.edu/tpr/vol60/iss4/4