Take-the-best (TTB) is a fast and frugal heuristic for paired comparison that has been proposed as a model of bounded rationality. This heuristic has been criticized for not taking compound cues into account to predict a criterion, although such an approach is sometimes required to make accurate predictions. By means of computer simulations, it is shown that TTB-configural, an extension of TTB that processes compound cues, can outperform both TTB and a more demanding benchmark. Moreover, a review of experimental evidence suggests that people actually use TTB-configural when equipped with the corresponding knowledge about the causal structure of the environment.
Hoffrage, Ulrich; Garcia-Retamero, Rocio; and Czienskowski, Uwe
"Compound Cue Processing in Linearly and Nonlinearly Separable Environments,"
The Psychological Record:
2, Article 10.
Available at: http://opensiuc.lib.siu.edu/tpr/vol58/iss2/10