Date of Award

5-1-2011

Degree Name

Master of Arts

Department

Psychology

First Advisor

Etcheverry, Paul

Abstract

Proposed associations between social influence strategies (i.e., persuasion, coercion, and relationship referencing), Kelman's (1958; 1961) processes of change (i.e., internalization, identification, and compliance), and types of motivation derived from self-determination theory were examined. Proposed associations between social influence strategies and relationship satisfaction were also examined. A sample of 194 undergraduate students answered various questionnaires to measure relationship satisfaction, motivation to engage in exercise, Kelman's processes, and forms of social influence. Results indicated significant associations between social influence strategies and Kelman's processes, as well as significant associations between Kelman's processes and motivation. Results supported one mediation path (i.e., persuasion is associated with intrinsic motivation via internalization). Results also indicated an association between persuasive influence strategies and relationship satisfaction.

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