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Abstract

The Satanic Temple strategically constructs their identity using counteridentifying symbols, such as Satan, to metaphorically resist Christian dogma in the context of U.S. American law and popular opinion. Through mimicry, they use faith as a tool of resistance to challenge the presence of The Good News Club, an Evangelical student program, in public schools. This paper rhetorically analyzes The Satanic Temple’s website to examine the communicative tactics used to shape the counter spiritual reality within their newly established and subversive After School Satan club. This paper concludes that without communicative adaptation and dialogue with parental stakeholders, The Satanic Temple ultimately fails to achieve their social justice goal.

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