Master of Science
Mass Communication and Media Arts
This research examines how the South Korean cable television industry has developed. The research reviews a brief history of the South Korean broadcast television system and examines the U.S. cable television system to provide better understanding of the development of the South Korean cable television. The research explains policies, laws, industrial structure, and three issues of localism, competition, and diversity. For diversity issue, the research performs an empirical study on whether or not the South Korean cable television provides programming diversity in that the South Korean government emphasizes diversity of content and choice whenever it introduces any new television medium.