Copyright (c) 2013 Southern Illinois University Carbondale All rights reserved. http://opensiuc.lib.siu.edu/gmrc_nm Recent documents in Neoliberalism and Media en-us Sat, 26 Jan 2013 22:44:27 PST 3600 http://opensiuc.lib.siu.edu/gmrc_nm/4 http://opensiuc.lib.siu.edu/gmrc_nm/4 Tue, 15 Jan 2013 13:45:12 PST Postmodernity, the cultural mode of neoliberalism reduces history to a set of discourses with the concomitant assertion that the individual’s knowledge of the real emerges from an engagement with images of the real The economic structures of neoliberalism encourage rugged individualism, self-reliance, and assert a spurious gender equality. Mad Men, a contemporary media product situated in media-derived nostalgia demonstrates how audiences read the past through the postmodern, neoliberal discourse of style. These readings encourage an ahistorical understanding of gender and class that reinforces neoliberal suppression of people as members of political classes. Instead, we understand the protagonist as someone who exists through neoliberal subjectivity.

]]> Deborah Tudor http://opensiuc.lib.siu.edu/gmrc_nm/3 http://opensiuc.lib.siu.edu/gmrc_nm/3 Tue, 19 Jun 2012 11:09:08 PDT Jyotsna Kapur PhD http://opensiuc.lib.siu.edu/gmrc_nm/2 http://opensiuc.lib.siu.edu/gmrc_nm/2 Thu, 31 May 2012 12:03:26 PDT Mark Walters