Copyright (c) 2013 Southern Illinois University Carbondale All rights reserved. http://opensiuc.lib.siu.edu/gmrc_gc Recent documents in Global Cinema en-us Sat, 26 Jan 2013 22:44:23 PST 3600 http://opensiuc.lib.siu.edu/gmrc_gc/1 http://opensiuc.lib.siu.edu/gmrc_gc/1 Tue, 15 Jan 2013 13:37:39 PST The neoliberal cultural mode of postmodernity reduces history to a set of discourses with the concomitant assertion that the individual’s knowledge of the real emerges from an engagement with images of the real The economic structures of neoliberalism encourage rugged individualism and self-reliance, and assert a spurious gender equality. The contemporary series Mad Men is situated in media-derived nostalgia and demonstrates how audiences read the past through the postmodern, neoliberal discourse of style. These readings encourage an ahistorical understanding of gender and class that reinforces neoliberal suppression of people as members of political classes.

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