Mazri is the local name for dwarf palm (Nannorhops ritchieana). About 65,000 people are involved in processing of Mazri leaves- 78% of them are women, in Pakistan. Average annual production of raw Mazri leaves in the country is 37,315 tones. Jhandey (Kalpani) is small town famous for its various products made from Mazri palm. 90% of the people of the area are dependent on Mazri products business. Price of the raw material (leaves) used in product preparation is Rs. 200-220 per 50 kg. Various products are prepared by the local people, which are really attractive to the domestic and international tourists. The number of products prepared per shop is 10-14. Various challenges are faced to the business of Mazri products like unsustainable processing of raw material, higher rates of raw material compared to prices of the products, lack of advertisement, improper marketing and substitution of Mazri products by polythene products etc. The study aimed at addressing issues and challenges faced to marketing and processing of Mazri in the area.
Latif, Abdul; Begum, Shaheen; Adnan, M.; Hussian, Kamran; and Waseem, Mohammad
"Challenges Faced to Mazri Palm (Nannorhops ritchieana): A Case Study of Jhandey, District Mardan-Pakistan,"
1, Article 10.
Available at: http://opensiuc.lib.siu.edu/ebl/vol2004/iss1/10