Date of Award

5-1-2014

Degree Name

Doctor of Philosophy

Department

Health Education

First Advisor

Brown, Stephen

Abstract

The purpose of this study was to investigate whether college students' use of the social networking site Facebook influenced their alcohol consumption. In particular, the relationship between students' alcohol use and exposure to alcohol-related content through various features or activities on Facebook was examined. An additional focus was to identify whether certain variables increased the chances of predicting students' alcohol and Facebook use. The study employed a non-experimental, quantitative, descriptive and correlational research design to examine the relationship between students' alcohol consumption, Facebook use, and exposure to alcohol-related content through various applications or features on Facebook. The sample consisted of 502 undergraduate students enrolled in the university at the time of data collection. Data were obtained through the use of a survey instrument designed by the researcher, for the primary purpose of soliciting self reported rates of alcohol consumption, Facebook use, and exposure to alcohol-related content on Facebook. The results of this study indicate that student alcohol consumption and Facebook usage are on par with current research. No statistically significant correlations were found between Facebook usage, various features or activities on Facebook, and students' consumption of alcohol.

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