Department or Field of Research
Fashion Merchandising
Submission type
Poster Proposal (Students Only)
Disciplines
Fashion Business
Keywords
Luxury Fashion Brand, LVMH, Coach
Brief Description
This exploratory research intends to study the improvement procedure for Coach and provide justification why and how Coach could be further developed.
Included in
Standing out from the affordable luxury brands: Can Coach be the next LVMH?
This exploratory research intends to study the improvement procedure for Coach and provide justification why and how Coach could be further developed.