Killing integrity is a slow, predictable process. Here are seven deadly sins. One - Lower standards to increase the perceived desirability of the university and grow enrollment. Treat students as commodities and get the dough. Nobody really understands higher education; people can be fooled, most of the time. A suit filed against the State University of New York claims the university lowered admission standards to generate enrollment and revenue, according to Inside Higher Ed, December 2, 2009.