In political organizations, the first allegiance for all employees is to the elected official for whom they work. For better or worse the elected official’s allegiance may be to party, to country, to ideology, or unfortunately in many cases, to self. In corporate organizations, a person’s first allegiance may be to the corporation, or to supervisor. In “Miracle on 34th Street” Macy’s won when they made their first allegiance to the customer, even if that meant sending their customers to other places where they could get a “better deal”.