Our Universities: Sports Spending

Fifth in the series, Follow the money

Only a small fraction of the U.S. student population attends the 103 Football Bowl Subdivision (FBS) universities. At other schools, college athletics is a whole different ballgame. Where does this focus on the “major league” programs leave the other 2,700 four-year campuses, schools that collectively serve nearly 18 million students?

More broadly, a portion of the abundant financial incentives flowing to this not-for-profit enterprise of college sports will be aligned with its primary educational mission.

Chicago Tribune, Editorial, June 14, 2012, William E. Kirwan and R. Gerald Turner