The Farm Journal’s Discourse of Farm Women’s Femininity
Published in Anthropology and Humanism, Vol. 29, No. 1, 45-62 (June 2004) at
During the 1950s, U.S. farm women’s normative roles and self-identities changed from that of hard working, petty-commodity-producing “housekeepers” to that of unproductive, consuming “homemakers.” This article analyzes the way the Farm Journal constructed and promoted new roles for farm women at a time when farm families were negotiating the radical disruptions of farm and rural community after World War II—constructions that contributed to a hegemonic consensus that systematically excluded and rendered invisible large portions of farm women’s daily lives.